Who is GNARBEAR

Do Drop Bears exist? - Yeah… nah… well... maybe...

According to Aussie legend, they’re huge, vicious, fanged and ancient meat eating cousins of the koala, the difference is these ones drop out of the gum trees to savage unsuspecting tourists. Everyone laughs it off - until you hear something thump behind you on the trail. Most say they’re a myth. But we’re not so sure…

See, one night - over a few too many drinks - we started wondering:
What if one of these mythical beasties got tired of waiting in trees for slow hikers, and decided to try something new… like chasing mountain bikers?
What if, after years of missed pounces, one Drop Bear snapped - and stole a bike?
Enter Gnarly.
The original GNARBEAR.
Cranky, scruffy, and completely hooked on singletrack.

He’s not out for blood anymore (he’s probably vegan now).
These days, he’s all about the ride - clawing through berms, grumbling down rock gardens, and dropping into lines no sane creature would touch.
Sure, he still looks like he wants to rip your head off, but that’s just his resting bear face. Underneath it all, he’s loving every second.

Now, about that name:
Gnarbear/Gnarly: Aussie slang borrowed from surf, skate and MTB culture, meaning something wild, savage, epic, or just plain off-the-chain.
Bear: Because... he’s a bear. Well, he kinda looks like a bear but he is really a marsupial.

Through GNARBEAR SHREDS, we’ve bottled up his wild energy and plastered it across tees, prints, and trail-stained dreams. This isn’t mass-produced fashion fluff - it’s MTB streetwear with a bite (and a little out there imagination). Designed for the riders who laugh at crashes, chase sunsets, and believe a good ride should leave you filthy, smiling, and slightly broken.

So if you catch a glimpse of something hairy flying past you in the bush - should you chase it?

Yeah… Nah… Don't say we didn't warn you! 🤘

🐱 Schrödinger’s Drop - "It’s both totally sendable and a hospital visit - until you commit."